Mad About Marketing Consulting shows strong AI adoption across the team, with 80% actively using AI tools. The distribution reveals a concentration of innovators and early adopters, with 60% being multiple-times-daily users.
The team's AI capabilities are assessed across six key dimensions of AI maturity, providing a clear picture of how well-equipped each role is for leveraging AI effectively. This assessment highlights individual roles' strengths and areas for growth in comparison to the overall team average. By understanding these insights, the team can identify targeted opportunities to enhance AI-driven productivity and innovation.
Team Skills
Scale: 1 (Basic) to 5 (Expert)
What it means: Strong proficiency in using AI tools for marketing tasks, with most team members demonstrating effective usage in content creation and campaign management
- Novice (1-2): Basic tool usage
- Intermediate (3-4): Regular effective use
- Expert (5): Advanced applications & training others